International Journal of
Innovation, Management and Technology

Abstract

In recent years, the concept of achieving net-zerocarbon emissions by 2050 and the trend of carbon borderadjustment mechanisms in Europe and America have beenadvocated worldwide. Cultural and creative markets havealready assumed a highly significant role in people’s daily lives.Consequently, cultural and creative market activities also needto align with the concept of the “Net Zero Carbon EmissionWave.” By implementing net-zero carbon emission activitieswithin small groups of cultural and creative markets, it becomespossible to achieve environmental sustainability.Cultural and creative markets have often integrated festivalevents and historical heritage with sustainable environmentalconcepts. This approach attracts crowds, fostering a sense oflocal culture and enlivening the environment. Cultural andcreative markets have become increasingly popular in Taiwan.These markets serve as friendly venues that combine art,handicrafts, niche brands, and local agricultural products.This study employs the method of visualizing customerjourney in service design. It utilizes semi-structured interviews,observations, and customer journey mapping to record data.Analysis is carried out using task time performance, the SystemUsability Scale (SUS), and the Questionnaire for UserInteraction Satisfaction (QUIS). This approach leads to theformulation of prototype designs for two interface options,labeled as A and B. Relevant experts and scholars are invited toevaluate and provide suggestions. A comparative analysis ofexperimental tasks is also conducted for the two interfacedesigns.This study employs a user-participatory approach to involveusers in the design and improvement process of the cultural andcreative market interface. By integrating sustainability andperpetual concepts to enhance innovative models, the goal is toachieve a more appealing and user-friendly interface.Simultaneously, through a co-creative approach, users areengaged in the creation and design of the interface, therebyincreasing their emotional investment in the design and fosteringlong-term engagement, ultimately leading to sustainableinnovative energy. This fusion ensures the sustainabledevelopment of the cultural and creative market while alsoenabling it to generate positive impacts for users and theenvironment on various levels.