• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
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    • DOI: 10.18178/IJIMT
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HOME > Archive > 2024 > Volume 15 Number 4 (2024) >
IJIMT 2024 Vol.15(4): 90-99
doi: 10.18178/ijimt.2024.15.4.968

From User Experience to Environmentally Sustainable Markets: Exploring the Sustainability Innovation of Cultural and Creative Market Mobile Interfaces

Yi-Chun Kuo1, Chung-Shun Feng2,*, and Chia-Wen Tsai3
1. Graduate School of Industrial Design, Chaoyang University of Technology, Taichung, Taiwan
2. Department of Industrial Design, Chaoyang University of Technology, Taichung, Taiwan
3. Department of Industrial Design, National Taipei University of Technology, Taipei, Taiwan
Email: csfeng@cyut.edu.tw (Y.-C.K.); shun2704@gmail.com (C.-S.F.); evelyn.tsai04@hotmail.com (C.-W.T.)
*Corresponding author

Manuscript received April 10, 2024; revised May 20, 2024; accepted June 12, 2024; published December 19, 2024

Abstract—In recent years, the concept of achieving net-zero carbon emissions by 2050 and the trend of carbon border adjustment mechanisms in Europe and America have been advocated worldwide. Cultural and creative markets have already assumed a highly significant role in people’s daily lives. Consequently, cultural and creative market activities also need to align with the concept of the “Net Zero Carbon Emission Wave.” By implementing net-zero carbon emission activities within small groups of cultural and creative markets, it becomes possible to achieve environmental sustainability.
Cultural and creative markets have often integrated festival events and historical heritage with sustainable environmental concepts. This approach attracts crowds, fostering a sense of local culture and enlivening the environment. Cultural and creative markets have become increasingly popular in Taiwan. These markets serve as friendly venues that combine art, handicrafts, niche brands, and local agricultural products.
This study employs the method of visualizing customer journey in service design. It utilizes semi-structured interviews, observations, and customer journey mapping to record data. Analysis is carried out using task time performance, the System Usability Scale (SUS), and the Questionnaire for User Interaction Satisfaction (QUIS). This approach leads to the formulation of prototype designs for two interface options, labeled as A and B. Relevant experts and scholars are invited to evaluate and provide suggestions. A comparative analysis of experimental tasks is also conducted for the two interface designs.
This study employs a user-participatory approach to involve users in the design and improvement process of the cultural and creative market interface. By integrating sustainability and perpetual concepts to enhance innovative models, the goal is to achieve a more appealing and user-friendly interface. Simultaneously, through a co-creative approach, users are engaged in the creation and design of the interface, thereby increasing their emotional investment in the design and fostering long-term engagement, ultimately leading to sustainable innovative energy. This fusion ensures the sustainable development of the cultural and creative market while also enabling it to generate positive impacts for users and the environment on various levels.

Keywords—cultural creative market, environmental sustainability, service design, user experience, user interface

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Cite: Yi-Chun Kuo, Chung-Shun Feng, and Chia-Wen Tsai, "From User Experience to Environmentally Sustainable Markets: Exploring the Sustainability Innovation of Cultural and Creative Market Mobile Interfaces," International Journal of Innovation, Management and Technology vol. 15, no. 4, pp. 90-99, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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