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- ISSN: 2010-0248 (Print)
- Abbreviated Title: Int. J. Innov. Manag. Technol.
- Frequency: Quarterly
- DOI: 10.18178/IJIMT
- Editor-in-Chief: Prof. Jin Wang
- Managing Editor: Ms. Nancy Y. Liu
- Abstracting/ Indexing: Google Scholar, CNKI, Ulrich's Periodicals Directory, Crossref, Electronic Journals Library.
E-mail: editor@ijimt.org
- Article Processing Charge: 500 USD
doi: 10.18178/ijimt.2023.14.4.948
Does Innovative Capacity Drive Firm Performance in Excess of Market Norms during Times of Crisis
Abstract—This paper explores the market performance of the
most innovative firms and compares that performance against a
market index fund to determine if highly innovative firms
outperform the market during times of financial crisis. A
quantitative methodology was used, with ANOVA as the
selected tool to test for statistically significant differences. The
firms were found to not be statistically different in performance
from the market index, but did have overall positive stock price
performance.
Index Terms—Innovation, management, market performance,
strategy
Jason G. Caudill is with King University, Bristol, TN, 37620 USA.
E-mail: jason.caudill@gmail.com (J.G.C.)
Cite: Jason G. Caudill, "Does Innovative Capacity Drive Firm Performance in Excess of Market Norms during Times of Crisis," International Journal of Innovation, Management and Technology vol. 14, no. 4, pp. 124-127, 2023.
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).