• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
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HOME > Archive > 2023 > Volume 14 Number 2 (May 2023) >
IJIMT 2023 Vol.14(2): 70-74
doi: 10.18178/ijimt.2023.14.2.940

BPM-SCRUM Integrated Model with Digital Marketing to Increase Patient Recruitment Rate in Mental Health Services

Abstract—In a pre-pandemic scenario, 350 million people in the world suffer from depression, 60% of whom do not receive treatment. In Peru, every 22 minutes someone tries to take his or her own life. In the world, 800 000 people do so, mainly due to depression. Of the people who suffer from this disease, 75% do not do anything about it. This is due to the barrier of misinformation about mental health, its importance and the services available. In spite of this, in the case of the people who do get treatment, many of them end up abandoning it because it does not meet the special expectations of each patient. Therefore, a redesign of the patient attraction process has been proposed using BPM and Scrum Methodology. This proposal will also apply Digital Marketing to launch a web platform that automates the entire patient recruitment process. The current patient acquisition rate is 50% of the industry standard and the rate of digital tools usage is 60%. After the implementation of the proposed model, these rates increased to 76% and 100%, respectively.

Index Terms—BPM, digital marketing, mental health service, SCRUM

Marian Fhon-Palacios, Adrian Yuijan-Flores, Juan Quiroz-Flores, Martin Collao-Diaz, and Alberto Flores-Perez are with Facultad de Ingeniería y Arquitectura, Universidad de Lina, Perú.
*Correspondence: jcquiroz@ulima.edu.pe (J.C.Q.F.)

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Cite: Mariana Fhon-Palacios, Adrian Yuijan-Flores, Juan Carlos Quiroz-Flores*, Martin Collao-Diaz, and Alberto Flores-Perez, "BPM-SCRUM Integrated Model with Digital Marketing to Increase Patient Recruitment Rate in Mental Health Services," International Journal of Innovation, Management and Technology vol. 14, no. 2, pp. 70-74, 2023.

Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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